poster boys box office collection day 3: after starting weak and picking up a little on saturday, this film will almost certainly do well on sunday. but its earnings would still be lower than what the stakeholders will be expecting. what it needs is a strong word of mouth promotion.
Poster Boys box office collection day 3: Even after picking up on Saturday, this film is faltering.
Poster Boys has not exactly been a success story so far, but it has shown a considerable and hopeful growth at the box office on its second day. After opening at Rs 1.75 crore, the film picked up on Saturday with earnings of Rs 2.40 crore making a total of Rs 4.15 crore of gross earnings. The sunny deol, Bobby Deol and Shreyas Talpade starrer marks the debut of the latter as a director in Bollywood. He has also acted in the film.
Trade analyst Taran Adarsh had earlier in the day posted the figures. “#PosterBoys shows an upward trend on Day 2… Witnesses 37.14% growth… Fri 1.75 cr, Sat 2.40 cr. Total: ₹ 4.15 cr. India biz,” he had tweeted. Yesterday he had come up with the opening day earnings of the film. “#PosterBoys Fri ₹ 1.75 cr. India biz… Should gain momentum on Sat and Sun,” he had said.
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Although Poster Boys has picked up a little on Saturday and it will almost certainly do well on Sunday, its collections are bound to go down on weekdays. With its earnings already so low, it would be a huge loss to distributors. Only thing that can vivify the earnings of this film is strong word of mouth promotion which will help lure in moviegoers and bump up the faltering numbers.
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