This partnership with Ranveer will also strengthen the relationship between the EPL and the ISL
Ranveer Singh is an ardent football fan, we all know that. We have seen specially fly to other countries to catch a match of his favourite team. We have also seen him play with colleagues from the indsutry for a local club. Now, he is all set to be officially associated with the game. He has formed an official partnership with The English Premier League in India, it was announced on Friday. The actor will help promote the Premier League to fans in the country and globally. In this ambassadorial role, he will be working to support the League’s community initiatives across India, promote fan events and share his passion for the game.
This partnership with Ranveer will also strengthen the relationship between the EPL and the ISL which was first formalised in 2014 when a mutual cooperation agreement between the two was signed. This alliance has seen the two leagues exchange knowledge, strategic support and ideas around the development of the game at all levels.
The Premier League is also committed to supporting the development of the game at both a grassroots and elite level in India and has been running the international community programme Premier Skills there since 2007.
Premier Skills is a global coaching and referee development programme which uses football as a tool to engage and develop the skills of young people. The programme is run in partnership with the British Council, the Sports Authority of India (SAI) and the Indian Super League (ISL). Since the programme’s inception a decade ago, Premier Skills projects have trained more than 1,000 local coaches and referees while reaching more than 78,000 young people in the country.
Richard Masters, Premier League Managing Director, said: “Ranveer Singh is a passionate Premier League supporter who connects with fans across India and the world.”
“His knowledge of the game and commitment to its development and growth, both domestically and internationally, is what has led to the creation of this partnership. We look forward to working with Ranveer to encourage football fans in India to play, coach, referee and support the game,” he added.
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