The first-look of characters played by Rajinikanth and the antagonist in the sci-fi action thriller Akshay Kumar will be unveiled at the function to be held at Yash Raj Studios in Andheri Mumbai.
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Akshay Kumar in his 2.0 avatar; Rajinikanth. Images courtesy: Twitter.
The entire cast and crew of the film including Amy Jackson, music director AR Rahman will be present on the occasion. The London based producer Subaskaran of Lyca Productions has roped in Karan Johar to host the show, which will be broadcast live on Lyca Productions You Tube channel.
The production house has roped in Wizcraft the entertainment company, to put together the first look event, which is touted to cost around Rs 5 Crore. The idea is to give 2.0 a big launch as the film is being made in Tamil, Hindi and Telugu and will have a simultaneous release.
Raju Mahalingam, the creative head of Lyca Productions said, "We are making 2.0 keeping the global audience in mind. It is being made at a cost of around Rs 360 Crores, making it India's costliest film ever. We want to make it a grand event and create a huge buzz around the film which will be released in the second half of 2017."
The first look of Rajinikanth and Akshay will be revealed in 3D. The function is being held in Mumbai to attract the attention of the national media. The marketing of the big -budget extravaganza is pegged around Rs 40 Crore.
Raju Mahalingam added, " This is just the first look launch and we are planning bigger events in coming months for teaser, trailer and audio in Chennai and other parts of the country in the coming months."
— Rajinikanth (@superstarrajini) November 16, 2016
What awaits, no one knows!! Sit tight...just 4 days to go. Experience the #2Point0FirstLook on 20th Nov. at 5 pm 👊🏻Are you ready? pic.twitter.com/pUCa2ukaZe— Akshay Kumar (@akshaykumar) November 16, 2016
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