Release dates 25 November 2016
Country India
Language Hindi
Production
company
Dharma Productions
Red Chillies Entertainment
Hope Productions
Distributed by Red Chillies Entertainment
Alia Bhatt-starrer 'Dear Zindagi' seems to be taking a rather unconventional approach to film publicity, scrapping the concept of a trailer altogether in favour of smaller teaser videos. The film's director Gauri Shinde reportedly told media that they have decided not to take the conventional route for the movie's publicity and dropped the idea of having a trailer. Instead, the makers will now release a series of small videos titled 'Dear Zindagi Take 1', Take 2, and so on. The director said that the reason behind this innovative approach was to build the viewer interest gradually by inviting them bit by bit into the film. The first of these teaser videos will be released later today.
As per reports, Gauri also credited the film's co-producer Shah Rukh Khan for the idea, saying that it was his suggestion that the team implemented. According to reports, Shah Rukh felt that trailers reveal the entire plot or story of the film, which leaves nothing new for the viewers to discover when they enter the theatre.
The film, traces the journey of a budding cinematographer named Kaira (played by Alia Bhatt), who gains a new perspective on life after a chance encounter. The film also stars Kunal Kapoor, Angad Bedi and Aditya Roy Kapur, and includes an extended cameo by Shah Rukh himself.
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