Tubelight office has failed to live up to the expectations from a Salman Khan film but can Eid change its fortunes?
Can Tubelight live up to the expectations that come with a Salman Khan film at the box office? While it has been something of a slow-starter, its real test is Monday and Tuesday when India celebrates Eid and people head to theatres to watch a Salman Khan film. For those who are busy writing the Kabir Khan film off, it’s too early to predict its box office destiny. Trade pundits were quick to write the fate of Salman Khan film after it witnessed a marginal pace on the second and third day after starting at a tepid Rs 21.5 crore on Friday. Usually, a Salman Khan film shows some strong growth on the second day, which didn’t happen this time. However, the third day which was Sunday saw marginally better occupancy and took the total earning of the film over the first weekend to Rs 64.77 crore. The Kabir Khan directiorial earned Rs 21.17 crore on Saturday and Rs 22.45 crore on Sunday compared to Friday’s Rs 21.15 crore. Trade analyst taran Adarsh tweeted, “#Tubelight Fri 21.15 cr, Sat 21.17 cr, Sun 22.45 cr. Total: ₹ 64.77 cr. India biz… Eid festivities should boost biz today + tomorrow.” But will Eid become the break that Tubelight so sorely needs?
With Rs 21.15 crore, Tubelight registered the second highest opening day collection behind only Baahubali 2’s Rs 41 crore (in Hindi) this year. Salman Khan film’s second-day collection falls short of Shah Rukh Khan’s Raees. In comparison to Tubelight’s Rs 21.17 crore, SRK starrer Raees took home Rs 26.3 crore. It should be noted that Raees did this impressive business on a holiday (Republic Day). Tubelight can pick up growth and bring in a huge collection on Monday when India celebrates Eid. Trade pundits predict that Tubelight’s fate will be decided by Monday and Tuesday. The severe criticism can also affect Tubelight’s overall collection.
The film’s international business has also not been up to expectations. The film failed to woo the audience in the US where people preferred All Arjun-starrer DJ to Salman Khan’s offering. The film earned $810,000 on 342 screens in the US, $710,000 on 49 in the UAE, $270,000 on 154 screens in the UK and $232,000 on 42 screens in Australia.
Salman Khan’s films have a tradition of making it big on the festival. The actor has lorded over Eid festival holidays for the last five years, churning out one blockbuster after another including Ek Tha Tiger, Kick, Bajrangi Bhaijaan and Sultan. That’s why Tubelight had sky-high expectations.
Tubelight was made on a budget of Rs 100 crore. NH Studios has paid Rs 132 crore for the theatrical rights of the movie in the domestic market, reported Forbes. Makers have sold out its music rights for Rs 20 crore. It has also earned profits from satellite sales to Star TV. The film was released on 4350 screens in India and on 1200 in the overseas market. The film which is set around the Indo-China war also features Sohail Khan and Chinese actress Zhu Zhu.
Here are the first weekend collection of past Salman Khan hits…
2011: #Bodyguard ₹ 88.75 cr [Wed-Sun]
2012: #ETT ₹ 100.16 cr [Wed-Sun]
2014: #Kick ₹ 83.83 cr [Fri-Sun]
2015: #BB ₹ 102.60 cr [Fri-Sun]
2016: #Sultan ₹ 105.53 cr [Wed-Sun]
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